Lego Advertisement

This advertisement's audience is to all the star wars fans and all the lego fans. This advertisements purpose is to show that you can do anything your imagination comes up with. They are trying to install the idea the legos is more then just building blocks and a way to let your imagination run free. This is seen as Han Solo is attempting to give Princesses Leah a flower and she seems to be distracted. I think the overall message is build whatever you want even a complex love story. So I think this advertisement is targeting adults as well as teens. The advertisement has a lot of small details that attract the viewers attention. Such as the red background which is the same as the lego logo. The Lego logo is the first thing seen if viewing it digitally or on a magazine. The advertisement was also was staged and didn't involve the use of a computer which indicates that the viewer can do whatever he wants with the legos story. This was a visual ad and could be found printed on a magazine or website. I don't think this ad would work as a audio and I believe the simplicity of the ad was what made the ad so intriguing to the viewer.